[Inside AdWords] Rich Media and Video templates in display ad builder

Today, we're making it simpler to bring richer content, interaction and tracking to your online display ads with our new Rich Media and Video templates in the AdWords display ad builder. These templates allow you to add more functionality to your ads, enabling users to interact with your ads before they click through. Here's what you can do with these new templates:

• Show off multiple products and services: If you're providing many products and services, the new templates allow you to display multiple products within your ad. This feature can also benefit advertisers looking to brand by allowing them to tell a sequential story within the ad, such as "Explore, Buy, Save," where you could have an image representing each concept.
• Use multiple destination URLs: If you're displaying multiple products within your ad, the new templates allow you to assign a different destination URL to each featured product, rather than directing users who click to a single, generic page that may be less targeted. This can help improve conversion rates, making your marketing more cost-efficient. Note that all the top-level domains of each destination URL within an ad must match.
• Track interactions: Like with all our display ad templates, you'll automatically see a reporting column,"Mouseover rate," which shows the percentage of impressions where a user moused over your ad for one or more consecutive seconds. In addition, some rich media and video templates will track unique interactions, like the play rate for video ads; these will be displayed in a new "Interaction Rate" column. The actual interaction being tracked will vary based on the template you've chosen.
• Use video: If you have video ad files, you can upload them to our new Click to Play video template, which allows you to choose starting and ending images, pick a display URL color, and run your ads across the Google Content Network.
• Get creative: Last week, we announced new coupon templates, which allow you to set discounts and change prices within your ad. You can use these templates in the same way, offering multiple discounted products and allowing users to choose those that most interest them. Along with each image in your ad, you can include an accompanying description line that you can use to provide coupon codes, prices, and product information. This is just one of many ways to think and market "outside the box" with these rich media and video templates.

All this is easy to do in just minutes, and this video can show you how:

If you have trouble watching the video, you can watch it here.

You can access the new templates within your AdWords account by choosing the "Display ad builder" ad format option within any ad group and selecting the "Rich Media and Video" category.

We hope these new templates will give you one more great reason to try out the AdWords display ad builder, and reach additional customers in new ways.

Posted by Emel Mutlu, Inside AdWords crew

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Posted By Inside AdWords crew to Inside AdWords at 3/30/2009 03:30:00 P
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[Inside AdSense] New email notification preferences to keep you informed

If you're reading this, you're probably an active publisher who stays up-to-date with all things AdSense. You're probably also signed up to receive newsletters and surveys from our team. But publishers like you keep telling us that we're not doing enough to reach out to you. That's why we're happy to announce that we'll be rolling out new email notification preferences in your account over the next few days.

What does that mean? Simply put, you'll soon have the option to receive specific messages like event invitations, information about webinars, and personalized account suggestions from members of our team.


In a few days, you'll be prompted with a one-time interstitial page after you sign in, which will ask you to select the types of messages you'd like to receive from us. We encourage you to take the new email preferences out for a spin once they're available in your account. If you change your mind, you're welcome to update your selections at any time. Just sign in to your account and visit the Contact Preferences section of your Account Settings page to update the types of emails you want to receive.

Posted by Jen Phillips - Inside AdSense Team

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Posted By Inside AdSense Team to Inside AdSense at 3/30/2009 10:57:00 A
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[Inside AdSense] Sunsetting video units feature

As you may know, we frequently review our products and features to ensure their effectiveness. After reviewing our AdSense video units feature, which allows you to show YouTube content and ads on your pages, we've found that it hasn't had the impact we had hoped for. As a result, we've decided to retire this feature at the end of April so we can focus our resources on other opportunities to help publishers earn from their sites.

If you'd still like to display video content from YouTube, you can do so through YouTube.com directly. Visit any specific video page and look for the code in the 'Embed' box, or sign in to your YouTube account to create a playlist. In addition, please note that this change won't affect the availability of other video-related ads options -- video ads may appear in your AdSense for content ad units if you've opted into image ads, and AdSense for video is still accepting applications from eligible publishers who produce video content.

Starting today, the option to sign up for video units is no longer available to new publishers. If you're currently displaying video units, we recommend that you start removing the video unit code from your pages as soon as possible so you can optimize your available ad space in advance. Please be assured that any earnings you've generated from video units in the past will still be credited to your AdSense account.

Once video units are retired at the end of April, any remaining Leaderboard or Skyscraper video units on your pages will direct users to YouTube.com, while other video unit sizes will automatically be changed to standard embedded YouTube players. These standard video players will display top YouTube videos, but you won't generate earnings from them once this change occurs. If you have less than three ad units on your page, you may prefer to replace your video unit with a regular ad unit.

We appreciate your patience and understanding as we continue to develop our products.

Posted by Arlene Lee - Inside AdSense Team

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Posted By Inside AdSense Team to Inside AdSense at 3/27/2009 11:13:00 A
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[Inside AdWords] Beta expansion: Try the new AdWords interface

Back in November, we asked a small group of U.S. advertisers to start testing a new web interface for AdWords while it was still early in development. The new interface makes AdWords campaign management faster, clearer, and more intuitive. This means it's easier to find your most important keywords across ad groups, navigate and edit your account quickly, and access and act on your reports.

We've continued to work on the new interface for the last few months, making changes based on feedback from beta testers. Now we're excited to expand the beta to more U.S. advertisers, as well as additional countries (such as the U.K. and Australia), and languages (such as Spanish, Japanese, French, and Brazilian Portuguese).

Here are a few of the exciting features we're testing:

• Performance graphs: Spot trends over time with custom graphs on every campaign management page.
• Insight across ad groups: Focus on the high-impact areas of your account with new roll-up tabs on every page. You can see and edit keywords, placements or ads from all ad groups on a single tab.
• In-line editing: Want to change a keyword or bid? Click on it and make changes in-line instead of loading a separate page.
• Easier content network management: Improve content network performance through a new Networks tab. Look at statistics for the placements where your ads have appeared, and then take action by setting unique bids or excluding placements directly from the report.

However, keep in mind that the new interface doesn't change how ads run. Bidding, ranking, Quality Score, and the rest of ad serving will remain the same in the new interface.

The new interface is still a work in progress, so not all features available in the previous web interface are currently supported. You can switch between old and new interfaces during the beta, so you'll still have access to the full range of AdWords tools and reports, if needed.

To learn more, see videos of the new interface in action, and sign up for the beta, visit our new AdWords interface website.

Posted by Emel Mutlu, Inside AdWords crew

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Posted By Inside AdWords crew to Inside AdWords at 3/26/2009 03:45:00 P
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[Inside AdSense] Pageview tracking back to normal

If you're displaying multiple ad units on your pages, you may have noticed that your pageviews were higher than normal for part of yesterday and today. Our engineers identified a bug which prevented ad units from detecting other units on the same page. As a result, our system logged a pageview for each ad unit that was loaded on a page, instead of a pageview for each page containing ads. In some cases, this also may have caused specific ads to appear in multiple ad units on the same page.

Please be assured that ad unit impressions were still logged correctly and ads were still displayed on your pages, so you were properly credited for all earnings generated from your ads. We've resolved the issue, and although you won't see the pageview count in your reports retroactively changed, your pageview tracking is now back to normal.

Thanks for your patience and your help in identifying this bug.

Posted by Arlene Lee - Inside AdSense Team

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Posted By Inside AdSense Team to Inside AdSense at 3/26/2009 03:33:00 P
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[Inside AdSense] AdSense is a-Twitter

Many members of the AdSense team enjoy using Twitter -- and we've seen that many of our publishers have made it a part of their daily workflow as well. If you're a Twitter user and have something to say about AdSense, chances are you'll "tweet" about it. Twitter has given us daily snapshots of what we're doing right, and what we could be doing better. If there's an issue affecting many publishers, Twitter is one of the very first places we hear about it. (Not familiar with Twitter? Check out Twitter's Getting Started Guide.)

We're thrilled to launch @adsense to communicate with AdSense publishers who use Twitter. Our tweets will be a mix of fresh product news, optimization tips, interesting links, upcoming events, and possibly even pictures of our dogs. Our entire AdSense team contributes, so if you have any suggestions for what you want to see, feel free to send an @reply to us!

Please note that since we want to make this feed as useful as possible to everyone following us, we can't respond via Twitter to questions regarding individual AdSense accounts. Please continue to visit the AdSense Help Center and Help Forum to troubleshoot your specific issues.

Let the tweeting begin!

Posted by Erica dela Cruz - Inside AdSense Team

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Posted By Inside AdSense Team to Inside AdSense at 3/25/2009 10:22:00 A
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[Inside AdWords] New feature for improved payment control and convenience

We're excited to announce Make a Payment, a new AdWords feature that offers more control and security over when and for how much postpay advertisers are charged. Make a Payment allows you to initiate a credit card payment for any amount you want, and when it's convenient for you. You can even overpay your balance to cover future advertising costs. You'll still be automatically billed according to your regular billing cycle, so you don't have to worry about missing payments.

When initiating a payment, you can choose to pay off your entire balance or just a portion of it, which is particularly useful if you'd like to divide your balance among several forms of payment. You can also make a payment for an amount larger than your balance if you'd like to prepay for a certain amount of advertising costs. For example, assume your campaign consistently reaches its daily budget of $2,000. Your billing threshold is $500, which means you're charged $500 four times a day. If you initiate a payment of $10,000, then your next five days of advertising costs are covered, and you won't have to incur multiple payments every day.

If you're interested in trying Make a Payment, please complete this form. You'll receive an email confirmation once the feature is available in your account. You'll then be able to initiate a payment by visiting your Billing Summary page and clicking the "Make a payment" link beneath your account balance.

Please note that the feature currently isn't available for advertisers with billing addresses in Ireland. We appreciate your patience as we work to include these advertisers.

For more information about Make a Payment, please visit our Help Center or watch a video overview.

Posted by Christian Yee, Inside AdWords crew

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Posted By Inside AdWords crew to Inside AdWords at 3/24/2009 01:46:00 P
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hi friends..

;)
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[Inside AdSense] Answers to your interest-based advertising questions

Two weeks ago, we let you know about the upcoming launch of interest-based advertising. We've been reading your blog comments and forum posts, and we'd like to address some of the most common questions we've seen:

How should I update my privacy policies?
Your site's privacy policy will need to include the information mentioned in this Help Center entry. However, because publisher sites and laws vary by country, we're not able to provide exact language for your site. Please make any necessary changes to your privacy policies by April 8th, 2009, as the official launch of interest-based advertising will occur on April 9th. If you're a blogger, you can paste your privacy policy into your sidebar.

I noticed some changes in my earnings and the ads showing up on my site -- is it because of interest-based ads?
No. We haven't yet launched interest-based ads on AdSense publisher sites, so there's been no effect on your revenue or the ads appearing on your pages. Interest-based advertising will be rolled out to a limited set of advertisers beginning on April 9th, and then expanded later this year; as a result, the impact of this launch for most publishers won't be immediate. Over time, as interest-based advertising is rolled-out to additional advertisers, you should begin to see positive effects on your revenue.

Does this mean that my sites won't show ads relevant to my content anymore?
No, that's not the case -- interest-based ads won't replace the previous ad targeting options you're used to. Interest-based ads will compete in the same ad auction as contextually- and placement-targeted ads, and we'll continue to show only the ad(s) that will generate highest earnings for you. As noted above, interest-based ads will gradually become available to show on publisher pages, and with more available ads competing in the ad auction, you should see increased earnings over time.

Are these interest-based ads pop-ups?
No, Google doesn't show ads as pop-ups.

If I opt out of showing ads based on interest categories, can I change my mind later? Will I still need to update my privacy policy now?
Yes, you can change your preferences around displaying ads based on interest categories at any time. However, even if you choose to opt out of displaying ads based on interest categories now, you'll still need to update your privacy policies by April 8th. This is because your site may still show ads based on a user's previous interactions with an advertiser, such as past visits to that advertiser's site. Please keep in mind that remaining opted in to displaying ads based on interest categories will help increase the number of available ads for your pages in the long run, which can help increase your earnings potential.

For more information on interest-based adverting, please visit our Help Center.

Posted by Arlene Lee - Inside AdSense Team

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Posted By Inside AdSense Team to Inside AdSense at 3/23/2009 02:01:00 P
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[Inside AdWords] New Insights for Search features

Since we launched Google Insights for Search in August of last year, we've received great feedback about the many ways advertisers have been using Insights for Search - from anticipating demand better, to stocking desired brands, to finding new keywords for their AdWords campaigns from the list of top rising search terms. Today, we're launching additional features that will provide more granular data so you can make better informed advertising decisions.

• New data sources - We've added additional data from Google News, Image and Product Search sites so you can see what the world is searching for beyond Google Web Search. For example, retailers could use the Product Search filter to get a better understanding of what people are more likely to buy, and then stock the appropriate products.

• Category suggestions - Ever wonder what other categories your search terms might be classified under? Insights for Search now suggests category breakdowns for your terms. For example, if you type in the search term "apple", Insights for Search will show you all the relevant categories searches are classified under such as Computers & Electronics, Entertainment, and Food & Drink.
  

• Metros for the U.S. - You can now drill down to specific geographic regions, or metros, to see how search interest levels vary. This can help you with geo-targeting in your AdWords campaigns.
  

For some quick inspiration on how to get started, check out our latest Google Insights for Search in 60 Seconds videos. You can also follow your favorite search terms from your iGoogle page by adding the Official Google Insights for Search Gadget.

Posted by Amanda Kelly, Inside AdWords crew

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Posted By Inside AdWords crew to Inside AdWords at 3/23/2009 01:29:00 P
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[Inside AdSense] Join us at ADSPACE in April

"If you're going to San Francisco..." (in late April), be sure to attend ADSPACE conference and expo on Wednesday, April 22nd. This first-time event will take place alongside ad:tech San Francisco and will be geared towards helping small to mid-sized publishers improve their AdSense performance. You'll have the opportunity to network with advertisers and other publishers, and you'll also hear advice from those who've been successful with the AdSense program.

Members of the Google AdSense team will be present at ADSPACE, and we're looking forward to meeting you. During the conference, you'll hear from our product management team, and our optimization specialists will be on-hand to answer questions and provide you with personalized tips.

If you register for a conference pass with our Google promotional code ADSPACED, you'll receive a 20% discount on the price. With the ADSPACE conference pass, you'll have access to all ADSPACE sessions and keynotes, an ADSPACE attendee lunch, and the ad:tech San Francisco Exhibit Hall. You can find additional information on the official site, including the complete conference schedule, who's speaking, and who's already signed up to exhibit.

We hope to see you in April!

Posted by Arlene Lee - Inside AdSense Team

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Posted By Inside AdSense Team to Inside AdSense at 3/19/2009 04:56:00 P
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[Inside AdWords] Meet the AdWords team at SES New York

If you're planning on attending Search Engine Strategies in New York next week, we hope that you'll come see us. Members of the AdWords team and other Googlers will be speaking at a handful of sessions, so please stop by and say hi.

Here are a few sessions that we think you'd enjoy:

Preview the new AdWords interface

Wednesday, March 25th, 10:45am to 12pm

You may have read that we're testing a new AdWords interface. In this session we'll be doing an in-depth preview of the new interface. If you have questions or feedback about the new interface, please send them to us ahead of time.

Speaking: Ariel Bardin and Angela Lai, AdWords product and engineering leads

More info

Pay Per Conversation

Tuesday, March 24th, 1:45pm to 2:45pm

Many marketers agree that the current state of the economy is having an impact on their marketing plans. That's why every dollar and click matters. Every click is a potential customer trying to engage you; will you continue the dialogue or have them bounce off your landing page just moments after they arrive? This session will show you how to identify missed conversations and what you can do to improve them and your PPC ROI.

Speaking: Sandra Cheng, Product Manager for Google Website Optimizer

More info

The State of Search - A Maturing Marketplace or Poised for More Growth?

Wednesday, March 25th, 12pm to 1pm

As ROI and performance become increasingly important, will search gain a larger share of advertising revenues? This panel takes a hard look at the current value proposition of search and what the future holds for the North American search marketplace.

Speaking: Jon Diorio, Group Product Manager, AdWords & Monetization Products

More info

Advanced Keyword Research

Thursday, March 26th, 10:30am-11:45am

How many keywords do you need in your paid search account? What keywords are your customers searching for? How do customers find products after they reach your site? This advanced session will demonstrate how to target the right terms in your paid and organic search marketing, and you'll learn where these keywords should be used.

Speaking: Frederick Vallaeys, AdWords Evangelist, Google

More info

Ads in a Quality Score World

Thursday, 3/26 2:15pm - 3:30pm

More and more, ranking well in paid search listings is less and less about how much you pay and more about the "quality" of your ad campaign. But what goes into making up your quality score? In this panel, we'll take a closer look at quality factors and give tips on increasing the perceived relevancy of your campaigns.

Speaking: Frederick Vallaeys, AdWords Evangelist, Google

More info

We're looking forward to spending some time in the Big Apple; hope to see you there.

Posted by Amanda Kelly, Inside AdWords crew

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Posted By Inside AdWords crew to Inside AdWords at 3/19/2009 03:00:00 P
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[Inside AdWords] New templates for coupon display ads, as used by Razorfish

We now have two new display ad templates available which allow you to easily create online coupons to run on sites across the Google content network. You can probably guess why coupon-based promotions might be especially effective these days, and display ads allow you to add in eye-catching ad copy, coupon codes, and customized color schemes that wouldn't be possible with simple text ads.

Razorfish, a top digital advertising agency, has begun to use templates for coupon-based promotions for a major national retailer in the U.S. Danny Huynh, Associate Search Director at Razorfish, has this to say about the tool: "We see the display ad builder as a great creative sandbox, allowing us to us to quickly test and iterate with new ad formats and capabilities that simple text ads can't offer. The coupon templates in particular are allowing us to bring the messages from our customers' offline circulars, to the online world, at scale with Google's content network. We're planning to test display ad builder templates on an ongoing basis."

Each of our new templates has a prominent slot for featuring a price or a discount, e.g., "20% off," and has extra room for coupon codes. As with any of our other templates, you can easily edit your ads on an ongoing basis to change the discount level, prices and any other customizable aspect. Just remember that any edits will need to reviewed by an AdWords specialist, and may take 2-4 business days to take effect. Here's an example of the new templates, which come in several sizes:

(click to view image)

To access these new templates, log in to your AdWords account and choose the "Display ad builder" ad format option within any ad group. Then, choose the "Retail" category to find the coupon templates. This video can also show you how to access the feature.

Posted by Christian Yee, Inside AdWords crew

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Posted By Inside AdWords crew to Inside AdWords at 3/18/2009 02:10:00 P
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[Inside AdWords] Conversion Optimizer increases conversions and decreases CPA

We've just completed a new analysis on the performance of campaigns which have adopted Conversion Optimizer. We found that on average, these campaigns achieved a 21% increase in conversions while at the same time decreasing their CPA by 14%.

The analysis compares the performance of Conversion Optimizer campaigns with a control set of campaigns and represents the average impact of Conversion Optimizer. The actual impact will vary from campaign to campaign (and a small number of advertisers could conceivably perform better without Conversion Optimizer).

If you would like to learn more about Conversion Optimizer, the results we've seen, and how it can help you get more conversions and lower CPA, join us for one of the three webinars we are hosting March 18-19th. 

Posted by Amanda Kelly, Inside AdWords crew

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Posted By Inside AdWords crew to Inside AdWords at 3/16/2009 10:03:00 A
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Google Friend - Google News

Google Friend Connect Launches a New Set of APIs - Softpedia Posted: 13 Mar 2009 11:02 PM PDT Google Friend Connect Launches a New Set of APIs Softpedia, Romania By Raluca Burlacu, Windows Editor Google Friend Connect allows website managers to get social features on their websites without the hard work of code writing or searching for third-party applications designed by the OpenSocial developer community. ... Create Trust, Reduce Spam with Google Friend Connect API WebProNews Google Launches Google Friend Connect API Search Engine Journal Google Friend Connect API launched TechWhack Social Computing Magazine - WebProNews all 6 news articles

Google Friend Connect Hooks Up With Blogger - Washington Post Posted: 26 Feb 2009 08:47 AM PST Siliconrepublic.com Google Friend Connect Hooks Up With Blogger Washington Post, United States Google has integrated Friend Connect with its weblog publishing service Blogger. Essentially, this enables people to start following (ie subscribing to) blogs using their Google, Yahoo, AIM or OpenID accounts and turns Blogger more into a social ... Blogger connects to Google Friend Connect Blog d'AdmiNet (Communiqué de presse) Google Adds Friend Connect to Blogger Search Engine Watch Google Blogger now has Friend Connect TechShout! WebProNews - Wired News all 11 news articles

Yahoo Updates to Challenge Google Friend Connect, Facebook Connect - Marketing Pilgrim Posted: 04 Mar 2009 01:48 PM PST Yahoo Updates to Challenge Google Friend Connect, Facebook Connect Marketing Pilgrim, NC From OpenID to Facebook Connect to Google Friend Connect, there are more and more ways to use a single login and take your information anywhere on the web. And today there's one more: Yahoo Updates through a partnership with JS-Kit. ... Yahoo Updates: New Round in Web Single Sign-On War CIO Yahoo Teams Up with JS-Kit to Enhance Yahoo! Updates Search Engine Journal Yahoo Competes with Facebook; Facebook Competes with Twitter Search Engine Watch all 9 news articles

Master of the Online Universe - Buzzle Posted: 14 Mar 2009 06:29 PM PDT Master of the Online Universe Buzzle, CA When the Stamford researcher working on his doctorate got together with fellow student Larry Page, Google was born. The internet search engine is now so powerful that it is a household name on every continent and, arguably, the most powerful media ...

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Reverse Phone Lookup

How to Find the Owner of a Phone Number

If you’re getting prank calls or if you find a number on you caller identification that you don’t recognize, you probably want to find out who is behind that number. The good news is that finding the owner of a phone number is easier than you might think with Reverse Phone Detective!

As long as you have the area code and the seven digit number, you should be able to locate any number’s owner, if you know where to look.

Searching For That Number

Your first stop should be a free reverse phone number directory. Plenty of them are available on the Internet. At the site, you’ll enter the entire number including the area code and hit “Search.” If the number is a published land line, you should get the information you want, including the name of the owner and the entire address of the owner.

If you’re lucky enough to get results, then your search can stop there. In most cases, you’ll need to try a slightly different approach.

Usually, the reason you’ll run into problems is that the number belongs to a cell phone. Because there is no central database of cell phone numbers, free reverse phone directories cannot return information on those numbers. You also won’t be able to get information on landline numbers that are unlisted or non-published.

Don’t bother trying multiple reverse phone directories in order to find the owner of a phone number, either. Most use the same databases, so if you don’t score results at one then you won’t fare any better at another site.

Find a Phone Number Owner – With Reverse Phone Search

Instead, you may have to use a paid site. For a reasonable fee, you can access all of the information you need about the owner of a phone number using Reverse Phone Detective. Our database gives you accurate, up-to-date information using both land line and cell phone searches.

Our exclusive database includes broad coverage of the entire United States – with better results than you’ll find at most other sites. We also give you free search assistance, access to expanded people search databases, and more.

In addition, we also give you a 100%, ironclad guarantee – if you don’t get results, you don’t pay. It’s a no-brainer!

To use Reverse Phone Detectives’ reverse lookup service, you will pay a fee which gives you an unlimited number of searches inside the members’ area, plus a premium full phone report. After you sign up, just enter the phone number you want to find, click “Search,” and you’ll have your information. It’s that easy!

Click here to visit Reverse Phone Search now!

[Inside AdSense] Happy first birthday, Google Ad Manager

A year ago today, we announced the beta release of Google Ad Manager, our hosted ad serving and management solution for publishers with small direct sales teams. Over the past year we've made Ad Manager widely available to all publishers in 32 languages and introduced many exciting new features, including the ability to preview creatives on your site and recently, free-form targeting and roadblocking. We've also made improvements to our forecasting system and to the AdSense price optimization feature in Ad Manager to help publishers maximize the revenue of their advertising inventory, as well as throughout Ad Manager. Now, thousands of publishers in hundreds of countries serve billions of ad impressions each day with Ad Manager, and we've heard from them that it has helped them increase revenue, cut serving costs, and save time managing campaigns. We'd like to thank each and every one of you for using Ad Manager, providing us with product feedback, participating in the Ad Manager Forum, and helping us make Ad Manager a better product.

This time of year also marks another important anniversary, Google's acquisition of DoubleClick, a premier provider of digital marketing technology and services. Our teams have been focused on combining resources to help publishers of all sizes tackle key operational challenges, grow their audiences, and develop new revenue opportunities. Together, we've already made significant enhancements to both Google Ad Manager and DART for Publishers, our advertising platform for publishers with larger direct sales teams, and we look forward to bringing you even more exciting innovations in the year to come.

Want to send us a birthday message or share your Ad Manager story? We'd love to hear from you.

Posted by Talia Brodecki - Ad Manager Product Marketing

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Posted By Inside AdSense Team to Inside AdSense at 3/13/2009 11:46:00 A
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[Inside AdSense] Add Google News to your website

Do you run a site that relates to people or topics often covered in the media? Or are you looking for additional ways to engage your users? If so, we'd like to introduce you to our recently released Google News–based element for webmasters and developers. This element will allow you to easily integrate headlines and previews from Google News into any page to supplement your content and help make it more dynamic. Whether your site's visitors are interested in business, entertainment or fashion, you control the types of stories in your personal news show. You can input keywords like "Obama" or broad topics like "world news" or "politics".



Adding this element to your site or blog is easy using our NewsShow wizard. You can select the size of the frame, the topics, and the number of articles you want to show, and we'll build the code for you. Or, for more customization, take a look at our documentation.

For more information, see our post on the AJAX Search API Blog. To get started now, head straight to our wizard to cut and paste your own NewsShow.

Posted by Adam Feldman - Google AJAX API Product Manager

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Posted By Inside AdSense Team to Inside AdSense at 3/09/2009 10:04:00 A
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Internet Marketing Center Review

Description: Internet Marketing Center sells several business related courses including the Internet Marketing Course which pays a $65 commission and $20 for the 2nd tier, AssocTRAC which pays $165 commission and $45 for the 2nd tier, plus Secrets to Their Success, eBook Pro, Mailloop and more.

Affiliate Programs Details

Base commission: 60%
Two-tier earnings: Varies
Commission type: CPS
Payment method: Check
Payment threshold: $15
Payment frequency: Monthly

Affiliate sign up page: Join Affiliate Program

[Inside AdSense] AdSense for content bug now fixed

We wanted to let you know that yesterday at around 2pm PST, a bug in our system caused less relevant contextually-targeted ads to appear for approximately 10 hours. You were still credited for all valid clicks and impressions on the ads which appeared on your sites, but this bug may have impacted your overall AdSense for content revenue if you had visitors to your pages during these hours. Please note that because we're unable to determine which ads would have been viewed or clicked on by visitors to your sites in the absence of the bug, we will not be manually adjusting yesterday's earnings.

Our engineers have now resolved the issue and have confirmed that ad targeting has returned to normal. We apologize for this issue; please know that our engineers are performing a thorough analysis of what occurred and will make changes to prevent similar problems from happening in the future.

Posted by Arlene Lee - Inside AdSense Team

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Posted By Inside AdSense Team to Inside AdSense at 3/06/2009 07:08:00 P
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[Inside AdSense] Introducing expandable ads on AdSense sites

We're excited to introduce to you expandable ads, a new type of ad that can appear on your pages. Expandable ads are rich media ads that can expand beyond the original size of the ad unit, following a user-initiated action. This creates more real estate for the ad, allowing for more interaction from interested users. For instance, expandable ads may stream a movie trailer, show video game clips, or display various views of an item for sale.

Expandable ads will be served as third-party ads and will be created by Google-certified rich media vendors for the top display advertisers in our network. And like other Google ads, you'll earn based on whether the expandable ads on your site are priced on a cost-per-click (CPC) or cost-per-impression (CPM) basis. Keep in mind that you'll generate earnings from CPC expandable ads when a user visits the advertiser's landing page, and not when a user simply clicks to expand the ad.


We thought you might have more questions about the launch of expandable ads, so we've addressed a few key points below:

Will expandable ads alter my site's layout or be disruptive to my users?
No. In order to protect the publisher and user experience, we've created several policies around how expandable ads work:

• Ads will expand only after a user clicks and interacts with the ad. Mouseovers or rollovers won't trigger the ad, in order to prevent accidental expansions.
  
• An expandable ad won't expand more than double its width or height.
  
• Once expanded, the ad will appear as a layer over the page content so that your content will not be modified or shifted in any way.
  
• The user may close the expanded panel at any time.
  
• All expandable ads must comply with our standard AdWords image ad policies.
  

How can I show expandable ads on my site?
You're automatically eligible to receive expandable ads if you meet all three of the following criteria:

• You're located in North America or Europe, with a website in Dutch, English, French, German, Italian, Portuguese, or Spanish
  
• You've added the AdSense code directly into your site's source code
  
• You've enabled image ads
  

You won't need to upload any special "iFrame-buster" files from third-party vendors onto your own servers to allow these new types of ads to expand on your site. Although we don't currently offer expandable ads for all ad serving solutions, we're actively working to support more implementation methods soon, and we thank you for your patience in the meantime.

Can I filter specific expandable ads shown on my site?
Yes - like the other ads on your pages, you can use your Competitive Ad Filter to block contextually-targeted expandable ads. Please note that for third-party ads, we recommend using the top level domain (e.g. 'example.com' instead of 'example.com/sample.html'). Additionally, you'll still be able to use your Ad Review Center to block specific placement-targeted expandable ads. In the Ad Review Center, expandable ads will be classified under the "Rich Media" ad format.

To learn more about expandable ads, please read our FAQs.

Posted by Courtney Chin - Third-party Ad Serving Specialist

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Posted By Inside AdSense Team to Inside AdSense at 3/04/2009 04:12:00 P
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[Inside AdSense] Updates on account access and reporting

We'd like to take a moment to explain a login issue that some of you may have encountered last night, as well as let you know about an upcoming stats delay you may notice.

Login loop

If you tried to sign in to your AdSense account between 10:45 and 11:35 p.m. PST last night, you may have found yourself in a "loop" between the AdSense login page and your Google Accounts page. We're in the process of trying out some new designs for our US English homepage, and we rolled them back after users reported a login error with one of the designs. You should now be able to sign in as normal. Rest assured the next time the new designs are rolled out, you'll actually end up where you want to be: in your AdSense account! Thanks especially to the forum posters and Twitterers for quickly bringing this to our attention.

Slower stats

You may notice more of a delay in your stats than usual today, as our engineers will be performing some maintenance work on our system. Please be assured that ads will continue to be served to your pages, and all activity will continue to be tracked as usual. Although it may take longer than usual to see impressions, clicks, and earnings reported in your account, you'll be credited for all valid activity on your sites. We apologize for the short notice, and appreciate your patience as we work to keep our systems updated for you.

Posted by Erica dela Cruz and Arlene Lee - Inside AdSense Team

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Posted By Inside AdSense Team to Inside AdSense at 3/04/2009 09:02:00 A
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