For those of you who use the AdWords API, we are happy to announce the launch of the latest version of the API, v2009. This version offers more speed, scale, and flexibility to developers, at a lower cost. Since v2009 is a production beta, developers can sign up for access and will be whitelisted on a rolling basis. For full details on what you'll find in v2009 and how to get started, visit the AdWords API blog.
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Posted By Inside AdWords crew to Inside AdWords at 6/30/2009 01:28:00 PM
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Wednesday, July 1, 2009
[Inside AdWords] AdWords click measurements accredited by MRC
We're pleased to announce today that the click measurement systems in Google AdWords has now been accredited by the Media Rating Council (MRC). MRC accreditation certifies that Google's click measurement technology adheres to the industry standards for counting interactive advertising clicks and that its processes supporting this technology are accurate.
The industry guidelines were developed over the past three years in an effort coordinated by the Interactive Advertising Bureau (IAB) and the MRC. We're proud to be one of the founding members of this group, which established the first ever industry guidelines governing how interactive advertising clicks are counted and how invalid clicks are detected and handled. The audit against these guidelines was conducted by a CPA firm engaged by the MRC to perform the audit. You can view the IAB / MRC Click Measurement Guidelines here.
We look forward to continuing to work with the rest of the industry in promoting rigorous standards and practices in click measurement and analysis. As ever, our Ad Traffic Quality team continues to work hard on protecting advertiser ROI. To read more about our work in this area, please visit our Ad Traffic Quality Resource Center.
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Posted By Inside AdWords crew to Inside AdWords at 6/30/2009 10:28:00 A
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The industry guidelines were developed over the past three years in an effort coordinated by the Interactive Advertising Bureau (IAB) and the MRC. We're proud to be one of the founding members of this group, which established the first ever industry guidelines governing how interactive advertising clicks are counted and how invalid clicks are detected and handled. The audit against these guidelines was conducted by a CPA firm engaged by the MRC to perform the audit. You can view the IAB / MRC Click Measurement Guidelines here.
We look forward to continuing to work with the rest of the industry in promoting rigorous standards and practices in click measurement and analysis. As ever, our Ad Traffic Quality team continues to work hard on protecting advertiser ROI. To read more about our work in this area, please visit our Ad Traffic Quality Resource Center.
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Posted By Inside AdWords crew to Inside AdWords at 6/30/2009 10:28:00 A
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Tuesday, June 30, 2009
Google Friend - Google News
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- Google's Africa Strategy: Search And Trade Via SMS - Washington Post
- Google Lost In Real-Time Space - BNET
- Google and Grameen Launch Mobile Services for the Poor - PC World
- Facebook's Financial Friend - Forbes
- New Social Network Vyoom Offers Users Advanced, Real-Time ... - Earthtimes (press release)
| Google's Africa Strategy: Search And Trade Via SMS - Washington Post Posted: 29 Jun 2009 09:15 AM PDT
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| Google Lost In Real-Time Space - BNET Posted: 29 Jun 2009 12:51 PM PDT
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| Google and Grameen Launch Mobile Services for the Poor - PC World Posted: 29 Jun 2009 12:10 PM PDT
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| Facebook's Financial Friend - Forbes Posted: 29 Jun 2009 01:32 PM PDT
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| New Social Network Vyoom Offers Users Advanced, Real-Time ... - Earthtimes (press release) Posted: 29 Jun 2009 06:01 AM PDT
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