[Inside AdWords] 6 tactics for maximing your AdWords investment

The current economy has been tough on businesses and customers alike, and it can be a lot harder these days to connect with more price-concious customers. To reach these customers, our internal team of AdWords optimizers has come up with 6 tactics that will help your AdWords campaigns be more relevant to your customers.

1. Focus your ads on low prices and savings.

2. Use value-related keywords.

3. Make sure your ad groups are targeted and relevant.

4. Don't waste money on irrelevant clicks.

5. Make it easy for customers to buy.

6. Focus your money on your high-performers.

You can read more about each of these tips including examples and instructions at www.google.com/adwords/tactics and you can also view these tactics in a pdf format at www.google.com/adwords/tactics/top_tactics.pdf. We hope these tactics will help you continue to see good returns from your AdWords investment.

Posted by Amanda Kelly, Inside AdWords crew

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Posted By Inside AdWords crew to Inside AdWords at 5/27/2009 05:54:00 P
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• Netlog joins Google's Friend Connect network - Geek.com
• Proposition 8 : My best friend's reaction - Examiner.com
• Google not a well trusted site for social searches - Geek.com
• Google Blog: Netlog integrates with Google Friend Connect - NewsFactor Network
• So I Have this Web Site... - Search Engine Watch
• The Ultimate Tablet: On Palm's webOS? - ZDNet Blogs

Netlog joins Google's Friend Connect network - Geek.com Posted: 26 May 2009 10:16 AM PDT Netlog joins Google's Friend Connect network Geek.com Google's Friend Connect service got a boost week when Google announced that it has now been integrated with Netlog. Netlog is a social portal in Europe which is used by 46 million "young people". This means other websites which have already integrated ...

Proposition 8 : My best friend's reaction - Examiner.com Posted: 26 May 2009 05:08 PM PDT Proposition 8 : My best friend's reaction Examiner.com Most of you won't know about it or even remember it, so google it and read all about it. That's an example of a whole lot of gay men who got tired of taking shit from the cops and fought back. 4) Here comes the fun one....IMAGINE what would happen if ...

Google not a well trusted site for social searches - Geek.com Posted: 26 May 2009 01:51 PM PDT Straits Times Google not a well trusted site for social searches Geek.com Social networking sites have the ability to draw from a pool of information that Google is unaware of, such as who your friends are. If you were searching for "day care providers", the Facebook or other social networking site could search your friend's ... Google 'threatened by Facebook' InTheNews.co.uk all 47 news articles

Google Blog: Netlog integrates with Google Friend Connect - NewsFactor Network Posted: 22 May 2009 05:17 PM PDT Google Blog: Netlog integrates with Google Friend Connect NewsFactor Network, CA Today, we're excited to share that Netlog has used these open standards to integrate their social networking service with Google Friend Connect. Now, Netlog's more than 45 million users across Europe can: Netlog Adds Support for Google Friend Connect The social network ... Softpedia all 2 news articles

So I Have this Web Site... - Search Engine Watch Posted: 26 May 2009 09:58 AM PDT So I Have this Web Site... Search Engine Watch This lovely gem is courtesy my friend Matt mcgee over at smallbusinesssem.com. Just because you have something doesn't mean anyone cares that it exists. Creating a marketing campaign is more than just SEO or PPC; it's creating a brand -- something your ...

The Ultimate Tablet: On Palm's webOS? - ZDNet Blogs Posted: 26 May 2009 10:04 AM PDT The Ultimate Tablet: On Palm's webOS? ZDNet Blogs While Google is making great strides with its version 1.5 Cupcake release of its Android software, which is Linux-based like the Palm webOS, in the end it is acting as a software company providing an Open Source platform for other companies to do the ...

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[Inside AdSense] Image ads join link units

If you use link units, you may have noticed a small addition to the page users see after clicking a link unit topic. We recently added an image ad to the bottom of each of these pages, after our testing showed revenue improvements for many publishers.


These image ads are contextually targeted, based on the link unit topic users clicked to reach the ads. If no image ads are available for the given topic, we'll only show the original text ads -- in other words, we won't show a PSA or insert a blank space in place of the image ad in this case. Advertisers can bid on these image ads on a cost-per-click (CPC) and cost-per-impression (CPM) basis, so you'll generate earnings for valid clicks and impressions. You can review the performance of image ads on your link unit pages by generating a link unit report on your Advanced Reports page.

If you aren't using link units on your pages, we encourage you to give them a try. They don't take up much space and can help add to your AdSense revenue -- learn more in our Help Center, or visit your AdSense Setup tab and select 'AdSense for content' to get started.

Posted by Arlene Lee - Inside AdSense Team

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Posted By Inside AdSense Team to Inside AdSense at 5/26/2009 09:41:00 A
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